About Our Client

An innovative label printer & supplier of tags offering multiple product range for the automotive, construction sites & ecommerce industry.

Client’s Pain Points

• Coated paper QR code tags, pouched in PE zipper bags were being used for column identification on construction sites
• Coated Paper being vulnerable to weather (sunlight & rain) caused fading and unreadable codes.
• To protect the fastness of inks, pouching must be done which was an additional cost

Our Solution

Cosmo R&D analyzed the customer samples, identified their pain points and offered eco friendly both sides coated film with USPs like:

• High ink anchorage for Flexo and TTR ink, resulted in an improved end-user experience.
• Long printing durability enhanced the product longevity.
• Eliminated the requirement for an additional operational process of PE pouching the tags.

Client’s Benefits

• Elevated the business growth by 15% by retaining and new customer development.
• Decreased the labour cost by 20% due to elimination of an operational step.
• Eliminated overprint varnish cost which reduced total costing by 10%.